City Chain

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About City Chain


Established in 1985, City Chain isthe first watch retail chain in Hong Kong, and a wholly owned subsidiary of SteluxHoldings International Limited. Stelux was founded in 1963 as one of theearliest watch component manufacturers in the Far East and has grown to becomean integrated watch group, owning several Swiss watch brands, including CYMA, Solvil et Titus and Catena. In1972, Stelux was listed on the Hong Kong Stock Exchange (Stock Code: 00084.HK).


Since opening its doors, City Chainhas continuously developed its extensive store network, strong watch brandportfolio and industry-leading customer service, all in support of the visionto be the best watch retailer in Asia. The brand not only pioneered a new watchretailing culture in Hong Kong, but also gained a competitive edge by helpingwatch brand partners build their profile in local markets while enrichingconsumer choices. Over the years, City Chain has expanded its retail footprintbeyond Hong Kong to Macau, Singapore, Malaysia, Thailand and Mainland China,with nearly 150 locations across Asia.


In recent years, City Chain has beenmoving towards the affordable luxury segment. The brand has continued its pursuit of innovativeretailing, product diversity and quality, e-commerce development and further strengtheningits reach and appeal in the region. It has also partnered with variousinternational brands to offer customers a multifaceted retail experience.Its recentinitiatives include introducing new watch brands from Germany such as TutimaGlashütte, Sinn, Hanhart, and Mühle-Glashütte, adding them to its strongportfolio of Japanese marques including Grand Seiko, Seiko, Citizen and Casio,as well as renowned Swiss brands like CYMA, Oris, Ball andSolvil et Titus.


Committed to its industry leadershipand culture of customer-oriented service, City Chain has consistently investedin staff development. Front-line staff members are empowered with training onthe latest products, technologies, and emerging lifestyle trends. It also offerscomprehensive after-sale service across its extensive network to customers, fromreceiving and tracking repairs to obtaining advice on maintenance.


City Chain have also transformed its retail spacesinto lifestyle concept experiential zones, creating a more inviting, spacious and dynamicretail experience. At City Chain, the journey is about constant evolution and a profoundpassion for the art of watchmaking.