Always on the track of pursuing the excellence is the aim of CITY CHAIN PRIMO. Perfectionists always live with quality, which also extend to their section of timepieces. The fine and marvelous timepieces from famous international watch labels at City Chain Primo are definitely the perfect choice.


It was the determination to excel that brought about the birth of Grand Seiko in 1960. During its development and ever since, the idea that drove the designers and engineers was that Grand Seiko should be the ‘ideal’ watch with standards of precision, durability and beauty that would lead the world.


The name Sinn Spezialuhren stands for highly functional mechanical watches. Our pilot watches, diving watches, chronographs and Mission Timer (Einsatzzeitmesser / EZM) are designed to impress not only pilots, divers, and the German federal police special force GSG 9 (Grenzschutzgruppe 9). SINN watches continuously prove their toughness, durability, high quality and precision in both everyday and extreme situations. These characteristics are due in no small part to the incorporation of our special technologies including DIAPAL, Ar‑Dehumidifying Technology, HYDRO and TEGIMENT. When Sinn Spezialuhren develops a new watch, its form is always dictated by the required function.


Numa Emile Descombes and Ulysse Georges Perret created Universal Genève in 1894 in Le Locole (Neuchâtel, Switzerland).From the 1930s to 1960s, the company renamed Universal Watch Co. Ltd. enjoyed impressive expansion under the leadership of the founder’s son, Raoul Perret. Watches carrying the “Universal Genève” signature were distinguished by their elegance and their technical sophistication. A style was born and eloquently expressed through a succession of legendary models: Compax, Aero-Compax and Tri-Compax (1930-40), followed by Polerouter (1954) and Microtor UG 66 (1966).Nicknamed the couturier of watchmaking in the 1940s, Universal Genève has always been renowned for the elegance of its style and the technical excellence of its timepieces. Faithful to this tradition, the Microtor UG 101 enriched this legacy and confirmed the brand renewal in 2008.The company strives to achieve customer satisfaction by providing a competitive and increasing range of market oriented products.


Junghans watches have a long history and a great tradition, in which watchmaking and art harmonise wonderfully on the wrist. The expertise and years of experience of our designers have succeeded in giving time its own face - and many people the feeling of always being impeccably turned out with a Junghans watch. Our watches are consciously understated, preferring to underscore the personality and attitude of the wearer. Because true style is never loud, it deliberately favours the more restrained approach. It is from this philosophy that many of our classic watches have arisen. Maybe this is also why a Junghans watch is one of the most stylish compliments you can pay yourself - and your wrist.


Fusing timeless elegance with contemporary flair, Cyma timepieces are the descendants of a long tradition of watchmaking that stretches back one-and-a-half centuries. The name Cyma has its roots in the French word “cime”, meaning “summit”, which, in turn, is derived from the Latin word “cyma”, meaning “a shoot”. It is a name that reflects not only the company’s constant striving for perfection but also the inextricable link with its birthplace in the Jura Mountains of Switzerland.


Swiss Made Watch brand Luminox was born in 1989, driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches. Since then, we refer to the illumination technology in the Luminox watches as the Luminox Light Technology (LLT), which can constantly glow for up to 25 years.


Oris was founded in 1904 in Hölstein, a village nestled in the Waldenburg Valley in the north-west of Switzerland. Today, the company is based on the same site where it was founded over a century ago, and is proud to be not only Swiss, but also made in Hölstein.

BALL watch

Since 1891, BALL Watch Company has been producing timepieces that comply with the most stringent criteria for precision, quality and reliability. Our journey, including our revolutionary innovations, arose from devastating train wreckage in Kipton, Ohio, USA, at the end of the 19th century. Every BALL timepiece runs on the spirit of the American railroads while incorporating today’s premier technology and finest Swiss craftsmanship – all to ensure accuracy under adverse conditions around the world.

City Chain PRIMO

Queen Road Central :

G/F, 85 Queen's Road Central, Hong Kong

+852 2810 7500

Harbour City :

Shop 322, L3, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon

+852 2376 1256

New Town Plaza :

Shop 603, L6, New Town Plaza Phase I, Shatin, N.T.

+852 2416 6525