For over 30 years, Luminox is selected and requested by the world’s toughest maritime commandos to continuously hone and refine a watch tough enough and useful enough to be considered “first line gear” for the finest warriors. Today, we’ve taken the lessons of the past and the refinement capable in the present to develop our toughest and most specifically designed essential piece of timekeeping gear to date.

Bear Grylls is the world’s most recognized face of survival and outdoor adventure, having spent his career in the wild, navigating some of the most extreme landscapes on earth and coming out of the most dangerous situations alive and unharmed. Today, Swiss Made watch brand Luminox is announcing a long-term partnership with Bear Grylls and the introduction of the first timepieces.

As the official partner of the Icelandic Association for Search and Rescue (ICE-SAR), Luminox is committed to creating watches that meet the needs of these intrepid public servants as they go about their daily duties – which can mean dealing with volcanic eruptions, avalanches, shipwrecks, mega storms and even more.